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Obscure status symbol: No logo
If your purse or sunglasses have the designer’s logo on them — even an expensive one — you’re clearly not part of the in-crowd. A new study published in The Journal of Consumer Research suggests that the more expensive the product, the more anonymous it is. People who can afford a $19,000 purse apparently don’t need a signature to recognize valuable accessories.
Princess Hermine Reuss of Luxembourg with her daughters Caroline and Emma, ca. 1900.
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